Blog
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We didn’t just Talk about It, We did It!
Aug 28, 2025 Two years ago, I started a blog to share my thoughts on A.I. and the business of golf. What began as opinion pieces quickly grew into something bigger. As I wrote, I realized I was sitting on something far more valuable than just ideas: nearly two decades of hole-by-hole golf league data.…
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1000 yard Drive
S: I’m momentarily interrupting my pause (It’s already by us…) to offer a golf analogy that might illuminate AI’s impact in more tangible terms. Imagine golf clubs and balls being reinvented, enabling golfers to drive a ball 1,000 yards, precisely hit the center of greens from 500 yards away, and guarantee a one-putt on every…
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It’s already by us…
S: When choosing topics for this blog, my thoughts invariably drift to today’s youth. The swift advancement of AI may instill in them the belief that they can’t aspire to be the best or the brightest, as AI will always be a step ahead. It’s disheartening to think they could forever feel like runners-up in…
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A.I. and the Governance of Golf
S: Industry governance can be described as the set of rules and standards that businesses within a specific field must adhere to. Such rules influence factors like the ease of starting a business, competition dynamics, compliance costs, and avenues for innovation. This holds true in the golf industry, which I often refer to as the…
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A.I. the Disruptor
August 24, 2023 S: My company (Handicomp) has been a sponsor of the Michigan Golf Course Association for years and as part of that sponsorship I write an article for their Tee-Off Times publication. I mention this because the article I wrote for their upcoming issue is about AI and plays off my article from…
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Will the Empire Strike Back?
August 14, 2023 S: The golf industry is an empire! Factors such as central authority, infrastructure, intermingling, economic benefits, shared threats, tradition, and a powerful and often unspoken ‘allegiance’ have sustained its status for many years. And though there have been many challenges to this dominance, the empire has remained resilient. However, it is soon…
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Is A.I. Smarter than a 5th Grader?
July 31, 2023 Ongoing concerns for all industries and the professions they support are skills replenishment and the retention of institutional knowledge. Golf is no exception. As children, we’re frequently asked, “What do you want to be when you grow up?” But how will kids looking to develop skills in an age of AI answer…
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The Jury is still Out!
July 19, 2023 S: Before diving into the heart of this blog, I continue to set the stage by using basic examples of how Artificial Intelligence (AI) will influence the business of golf. So far, my blog posts have been clear and direct, giving examples from diverse sectors of the golf industry such as PGA…
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Formula at Risk! A.I. doesn’t care!
July 11, 2023 S: In the United States, around three million golfers pay an average of $33 each to maintain a World Handicap Index through a United States Golf Association (USGA) certified golf club. This amounts to an annual revenue of roughly $100 million—a sizable sum that essentially powers the operations of Allied Amateur Golf…
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OK, I’m beginning to Understand (I think)!
June 7, 2023 S: In discussing this blog with others, one common point of confusion often arises: understanding the difference between automation and AI. Getting a handle on this distinction is key to fully grasping how AI will impact the landscape of the golf industry. Therefore, I’ll start by having a chatbot detail what sets…
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Lessons for the Jetson’s!
June 30, 2023 S: The potential impact of AI on an industry raises important questions about how it will affect individuals who rely on that industry for employment. Building upon AI’s previous answers, it becomes evident that PGA Professionals, particularly those who specialize in providing golf lessons, should pay attention to the advancements. However, it’s…
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Teeing off with A.I.
June 25, 2023 S: For my first post, I think I’ll start on the green and take a two foot gimmie; there’s no point risking a bad shot on the first hole. I’ll begin by engaging with ChatGPT and posing three straightforward questions about golf. These initial inquiries will act as stepping stones, leading us…
